Faculty Name

Robert Lewis

Document Type

Syllabi

School

HSB

Department

MMPA

Course Subject

MBA

Course Number

8052

Course Section

01

Course Title

Market Research

Academic Term and Year

Fall 2015

Credits

4.00

Course Description

Marketing strategy and decision making relies on accurate, useful information developed through marketing research activities. This course introduces you to the fundamentals of marketing research in order to prepare you to conduct basic research on your own or be a more informed consumer of sophisticated and specialized marketing research services. This course has an applied, skill-building focus, undergirded with thorough understanding of marketing research principles. You will learn the typical research methods used to generate and analyze primary data in marketing research. You will also be exposed to and use standard sources of secondary data. Finally, you will undertake typical data analysis tasks used in marketing research.

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