Faculty Name

Thomas Burns

Document Type

Syllabi

School

HSB

Department

MMPA

Course Subject

MKTG

Course Number

3980

Course Section

01

Course Title

Topics: Professional Selling

Academic Term and Year

Fall 2016

Credits

4.00

Area of Study

GBUS, MKTG

Course Description

In this course students learn how individuals interact with each other in a competitive environment. The course covers one-on-one selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations and when groups present to groups. The student will learn skills useful in both the industrial and consumer areas. Prerequisite: MKTG 3100

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