Faculty Name

Kim McKeage

Document Type

Syllabi

School

HSB

Department

MMPA

Course Subject

MKTG

Course Number

3740

Course Section

01

Course Title

Consumer Behavior

Academic Term and Year

Spring 2016

Credits

4.00

Hamline Plan Letter

D

Area of Study

GBUS, MKTG

Course Description

Goals: This course provides students a thorough understanding of consumer behavior and related the consumer behavior concepts to marketing theory and practice. The course is structured to enable students to develop critical thinking and decision-making skills in consumer behavior and marketing. By working through consumer behavior problems, cases and exercises, the students get a chance to experience some of the professional challenges, issues, and decisions that face marketers and to develop their marketing knowledge and skills. Content: An interdisciplinary approach to the study of consumer behavior, with emphasis on the implications for marketing of theory and findings from the behavioral sciences. Prerequisites: QMBE 1310 (or equivalent statistics course) and MKTG 3100 (grades of C- or better), or consent of the instructor Credits: 4

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