Document Type
Syllabi
School
HSB
Department
MMPA
Course Subject
MKTG
Course Number
3740
Course Section
01
Course Title
Consumer Behavior
Academic Term and Year
Spring 2016
Credits
4.00
Hamline Plan Letter
D
Area of Study
GBUS, MKTG
Course Description
Goals: This course provides students a thorough understanding of consumer behavior and related the consumer behavior concepts to marketing theory and practice. The course is structured to enable students to develop critical thinking and decision-making skills in consumer behavior and marketing. By working through consumer behavior problems, cases and exercises, the students get a chance to experience some of the professional challenges, issues, and decisions that face marketers and to develop their marketing knowledge and skills. Content: An interdisciplinary approach to the study of consumer behavior, with emphasis on the implications for marketing of theory and findings from the behavioral sciences. Prerequisites: QMBE 1310 (or equivalent statistics course) and MKTG 3100 (grades of C- or better), or consent of the instructor Credits: 4
Recommended Citation
McKeage, Kim, "MKTG3740-01.Consumer Behavior.Sp16.McKeage,Kim" (2016). Historic Syllabi -- full text access limited to internal Hamline administrative staff only. 1192.
https://digitalcommons.hamline.edu/syllabi/1192