Document Type
Syllabi
School
HSB
Department
MMPA
Course Subject
MKTG
Course Number
3710
Course Section
01
Course Title
International Marketing
Academic Term and Year
Fall 2015
Credits
4.00
Hamline Plan Letter
D
Area of Study
GBEA, GBG, GBUS, IBUS, MKTG
Course Description
Goals: To provide students with a fundamental understanding of concepts, theories, issues, and practices related to international and global marketing. The course will explore marketing issues in crosscultural perspectives and investigate culturally appropriate global opportunities. The course will also address ethical issues related to market development and explore the managerial implications of these cultural and ethical issues as they relate to the market practice. Content: Global marketing and marketing research, social and cultural environment, political, legal, and financial environment, segmenting and targeting, exporting and importing, product pricing, distribution, and advertising in the global marketplace. Prerequisites: ECON 1320 and MKTG 3100 (grades of C- or better), or consent of instructor. Credits: 4
Recommended Citation
Hagen, James, "MKTG3710-01.International Marketing.F15.Hagen,James" (2015). Historic Syllabi -- full text access limited to internal Hamline administrative staff only. 1032.
https://digitalcommons.hamline.edu/syllabi/1032