Document Type
Syllabi
School
HSB
Department
MMPA
Course Subject
MKTG
Course Number
3100
Course Section
02
Course Title
Foundations of Marketing
Academic Term and Year
Fall 2015
Credits
4.00
Area of Study
ACCT, BSAN, FIN, GBEA, GBG, GBUS, IBUS, MGMT
Course Description
Goals: To understand basic marketing concepts and to apply them to practical marketing problems. Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions. Prerequisites: Grade of C- or better in both ECON 1310 and one statistics course (QMBE 1310 or PSY 1340 or MATH 1200), or consent of the instructor. Credits: 4
Recommended Citation
Burns, Thomas, "MKTG3100-02.Foundations of Marketing.F15.Burns,Thomas" (2015). Historic Syllabi -- full text access limited to internal Hamline administrative staff only. 1031.
https://digitalcommons.hamline.edu/syllabi/1031