GPA8100-01.Comm. & Marketing Nonprofits.SU15.Otto,Leah

Faculty Name

Leah Otto

Document Type

Syllabi

School

HSB

Department

MMPA

Course Subject

GPA

Course Number

8100

Course Section

01

Course Title

Comm. & Marketing Nonprofits

Academic Term and Year

Summer 2015

Credits

4.00

Course Description

This course explores research and marketing techniques used by nonprofits. It examines the importance of long range strategic planning for nonprofit organizations? market development. The course involves students in exercises in brand development and management, audience targeting, development of key messages, and other components of effective communication.

Recommended Citation

Otto, Leah, "GPA8100-01.Comm. & Marketing Nonprofits.SU15.Otto,Leah" (2015). Historic Syllabi -- full text access limited to internal Hamline administrative staff only. 853.
https://digitalcommons.hamline.edu/syllabi/853