Faculty Name

Kim McKeage

Document Type

Syllabi

School

HSB

Department

MMPA

Course Subject

MKTG

Course Number

3720

Course Section

01

Course Title

Market Research

Academic Term and Year

Spring 2015

Credits

4.00

Area of Study

MKTG

Course Description

Goals: This course introduces the fundamentals of market research in order to prepare students to conduct basic research or to be more informed consumers of marketing research services. Content: Major topics include the use of secondary research, research design for surveys, experiments, and focus groups, and both quantitative and qualitative data analysis. Taught: Spring semester Prerequisites: MKTG 3100 (grade of C- or better for said courses), or consent of the instructor. Credits: 4 credits

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