Foundations of Marketing
Academic Term and Year
Area of Study
ACCT, BSAN, FIN, GBEA, GBG, GBUS, IBUS, MGMT
Goals: To understand basic marketing concepts and to apply them to practical marketing problems. Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions. Prerequisites: Grade of C- or better in both ECON 1310 and one statistics course (QMBE 1310 or PSY 1340 or MATH 1200), or consent of the instructor. Credits: 4
Hagen, James, "MKTG3100-01.Foundations of Marketing.Sp17.Hagen,James" (2017). Syllabi. 1521.