Document Type
Syllabi
School
HSB
Department
MMPA
Course Subject
MKTG
Course Number
3100
Course Section
1
Course Title
Foundations of Marketing
Academic Term and Year
Spring 2017
Credits
4
Area of Study
ACCT, BSAN, FIN, GBEA, GBG, GBUS, IBUS, MGMT
Course Description
Goals: To understand basic marketing concepts and to apply them to practical marketing problems. Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions. Prerequisites: Grade of C- or better in both ECON 1310 and one statistics course (QMBE 1310 or PSY 1340 or MATH 1200), or consent of the instructor. Credits: 4
Recommended Citation
Hagen, James, "MKTG3100-01.Foundations of Marketing.Sp17.Hagen,James" (2017). Historic Syllabi -- full text access limited to internal Hamline administrative staff only. 1521.
https://digitalcommons.hamline.edu/syllabi/1521