Faculty Name

Thomas Burns

Document Type

Syllabi

School

HSB

Department

MMPA

Course Subject

MBA

Course Number

8350

Course Section

M56

Course Title

Marketing Management

Academic Term and Year

Spring 2017

Credits

3

Course Description

Marketing expertise has emerged as a key requisite in determining the success of organizations. This course will prepare students to lead organizations through complex challenges in the local and global marketplace. State-of-the-art marketing practices, theories, case studies, and trends are blended into results-oriented actions that equip students with the skills and knowledge necessary to make sound marketing decisions.

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