Faculty Name

Alexander Morawiecki

Document Type

Syllabi

School

HSB

Department

MMPA

Course Subject

MGMT

Course Number

3770

Course Section

01

Course Title

Sports Management & Marketing

Academic Term and Year

Winter 2017

Credits

4.00

Area of Study

GBUS, MGMT, MKTG

Course Description

Goals: This course is designed to provide an overview of historical perspectives in the sport and recreation management fields as well as their current and future trends. Content: Key components will include an examination of the philosophy and function of recreation and an overview of sport management marketing, finance, legal and ethical principles, facilities, and general sport industry divisions. Prerequisites: MKTG 3100 (grade of C- or better), or consent of the instructor Credits: 4

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