Foundations of Marketing
Academic Term and Year
Area of Study
ACCT, BSAN, FIN, GBEA, GBG, GBUS, IBUS, MGMT, MKTG
Goals: To understand basic marketing concepts and to apply them to practical marketing problems. Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions. Prerequisites: Grade of C- or better in both ECON 1310 and one statistics course (QMBE 1310 or PSY 1340 or MATH 1200), or consent of the instructor. Credits: 4
Hagen, James, "MKTG3100-02.Foundations of Marketing.F17.Hagen,James" (2017). Historic Syllabi -- full text access limited to internal Hamline administrative staff only. 12934.