Document Type
Syllabi
School
HSB
Department
EFAQ
Course Subject
MBA
Course Number
8052
Course Section
01
Course Title
Marketing Research
Academic Term and Year
Fall 2017
Credits
4.00
Course Description
This course provides frameworks for asking the critical questions to prepare for new product development, marketing plan design and plan implementation. It provides a hands-on exploration of multiple primary and secondary methodologies, including survey, observational, and experimental approaches to marketing research. As data collection is increasingly integrated with marketing communication in an online world, the course builds fundamental skills relevant to existing social media opportunities and for addressing new opportunities as technology makes them available.
Recommended Citation
Stein, Henry, "MBA8052-01.Marketing Research.F17.Stein,Henry" (2017). Historic Syllabi -- full text access limited to internal Hamline administrative staff only. 12898.
https://digitalcommons.hamline.edu/syllabi/12898