Faculty Name

Henry Stein

Document Type

Syllabi

School

HSB

Department

EFAQ

Course Subject

MBA

Course Number

8052

Course Section

01

Course Title

Marketing Research

Academic Term and Year

Fall 2017

Credits

4.00

Course Description

This course provides frameworks for asking the critical questions to prepare for new product development, marketing plan design and plan implementation. It provides a hands-on exploration of multiple primary and secondary methodologies, including survey, observational, and experimental approaches to marketing research. As data collection is increasingly integrated with marketing communication in an online world, the course builds fundamental skills relevant to existing social media opportunities and for addressing new opportunities as technology makes them available.

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