Promotion and Event Planning
Academic Term and Year
Area of Study
Goal: To study the application of basic marketing concepts in sport and recreation settings. Content: This course builds upon Foundations of Marketing by applying marketing theory and principles in identifying specific strategies for planning and promotion of sport and recreation events in a variety of settings with diverse populations. Prerequisite: MKTG 3100 (grade of C- or better) or consent of the instructor Credits: 4
Shingles, Lamar, "MGMT3790-01.Promotion and Event Planning.F15.Shingles,Lamar" (2015). Syllabi. 1025.