Document Type
Syllabi
School
HSB
Department
MMPA
Course Subject
MGMT
Course Number
3790
Course Section
01
Course Title
Promotion and Event Planning
Academic Term and Year
Fall 2015
Credits
4.00
Area of Study
GBUS, MGMT
Course Description
Goal: To study the application of basic marketing concepts in sport and recreation settings. Content: This course builds upon Foundations of Marketing by applying marketing theory and principles in identifying specific strategies for planning and promotion of sport and recreation events in a variety of settings with diverse populations. Prerequisite: MKTG 3100 (grade of C- or better) or consent of the instructor Credits: 4
Recommended Citation
Shingles, Lamar, "MGMT3790-01.Promotion and Event Planning.F15.Shingles,Lamar" (2015). Historic Syllabi -- full text access limited to internal Hamline administrative staff only. 1025.
https://digitalcommons.hamline.edu/syllabi/1025