GPA8100-01.Comm. & Marketing Nonprofits.SU15.Otto,Leah
Comm. & Marketing Nonprofits
Academic Term and Year
This course explores research and marketing techniques used by nonprofits. It examines the importance of long range strategic planning for nonprofit organizations? market development. The course involves students in exercises in brand development and management, audience targeting, development of key messages, and other components of effective communication.
Otto, Leah, "GPA8100-01.Comm. & Marketing Nonprofits.SU15.Otto,Leah" (2015). Syllabi. 853.