MKTG3100-SC.(SC) Foundations of Marketing.Sp15.Faculty,St Catherine
(SC) Foundations of Marketing
Academic Term and Year
Area of Study
ACCT, FIN, GBUS, IBUS, MGMT, MKTG
Goals: To understand basic marketing concepts and to apply them to practical marketing problems. Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions. Prerequisites: Grade of C- or better in both ECON 1310 and one statistics course (QMBE 1310 or PSY 1340 or MATH 1200), or consent of the instructor. Credits: 4 credits
Faculty, St Catherine, "MKTG3100-SC.(SC) Foundations of Marketing.Sp15.Faculty,St Catherine" (2015). Syllabi. 832.