Academic Term and Year
Marketing expertise has emerged as a key requisite in determining the success of organizations. This course will prepare students to lead organizations through complex challenges in the local and global marketplace. State-of-the-art marketing practices, theories, case studies, and trends are blended into results-oriented actions that equip students with the skills and knowledge necessary to make sound marketing decisions.
Burns, Thomas, "MBA8350-S14.MarketingManagement.F14.Burns,Thomas" (2014). Syllabi. 655.