Academic Term and Year
Marketing expertise has emerged as a key requisite in determining the success of organizations. This course will prepare students to lead organizations through complex challenges in the local and global marketplace. State-of-the-art marketing practices, theories, case studies, and trends are blended into results-oriented actions that equip students with the skills and knowledge necessary to make sound marketing decisions.
Jader, Gary, "MBA8350-S93.Marketing Management.Su14.Jader,Gary" (2014). Syllabi. 539.