Document Type

Syllabi

School

HSB

Department

MMPA

Course Subject

MBA

Course Number

8053

Course Section

01

Course Title

International Marketing Mgmt

Academic Term and Year

Summer 2014

Credits

4.00

Course Description

This course focuses on practical issues of participating in international markets. We discuss foreign direct investment, joint ventures, licensing and distribution agreements. Topics covered include exporting, supply chains, global human resource management, global marketing, and financial management in international business. We also examine entry strategies for doing business in global markets. The course includes both conceptual frameworks and contemporary applications. Students apply the topics covered by working in groups to develop an international marketing plan to enter a foreign market with a specific product or service

Download

Share

COinS