Foundations of Marketing
Academic Term and Year
Area of Study
ACCT, FIN, GBUS, IBUS, MGMT, MKTG
Goals: To understand basic marketing concepts and to apply them to practical marketing problems. Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions. Prerequisites: ACCT 1320, ECON 1310 and ECON 1330 or PSY 1340 or MATH 1200, or consent of the instructor. Credits: 4 credits
Burns, Thomas, "MKTG3100-03.Foundations of Marketing.F13.Burns,Thomas" (2013). Syllabi. 306.