Academic Term and Year
Area of Study
BSAN, GBUS, MKTG
Goals: This course introduces the fundamentals of market research in order to prepare students to conduct basic research or to be more informed consumers of marketing research services. Content: Major topics include the use of secondary research, research design for surveys, experiments, and focus groups, and both quantitative and qualitative data analysis. Taught: Spring semester Prerequisites: MKTG 3100 (grade of C- or better for said courses), or consent of the instructor. Credits: 4
Jader, Gary, "MKTG3720-02.Market Research.Sp17.Jader,Gary" (2017). Historic Syllabi -- full text access limited to internal Hamline administrative staff only. 1524.