Sports Management & Marketing
Academic Term and Year
Area of Study
GBUS, MGMT, MKTG
Goals: This course is designed to provide an overview of historical perspectives in the sport and recreation management fields as well as their current and future trends. Content: Key components will include an examination of the philosophy and function of recreation and an overview of sport management marketing, finance, legal and ethical principles, facilities, and general sport industry divisions. Prerequisites: MKTG 3100 (grade of C- or better), or consent of the instructor Credits: 4
Morawiecki, Alexander, "MGMT3770-01.Sports Management & Marketing.J17.Morawiecki,Alexander" (2017). Syllabi. 1440.