Academic Term and Year
Marketing expertise has emerged as a key requisite in determining the success of organizations. This course will prepare students to lead organizations through complex challenges in the local and global marketplace. State-of-the-art marketing practices, theories, case studies, and trends are blended into results-oriented actions that equip students with the skills and knowledge necessary to make sound marketing decisions.
Burns, Thomas, "MBA8350-M16.Marketing Management.F16.Burns,Thomas" (2016). Syllabi. 1374.