Faculty Name

Robert Bierscheid

Document Type

Syllabi

School

HSB

Department

MMPA

Course Subject

MGMT

Course Number

3790

Course Section

01

Course Title

Promotion and Event Planning

Academic Term and Year

Fall 2017

Credits

4.00

Area of Study

GBUS, MGMT

Course Description

Goal: To study the application of basic marketing concepts in sport and recreation settings. Content: This course builds upon Foundations of Marketing by applying marketing theory and principles in identifying specific strategies for planning and promotion of sport and recreation events in a variety of settings with diverse populations. Prerequisite: MKTG 3100 (grade of C- or better) or consent of the instructor Credits: 4

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