Academic Term and Year
Area of Study
BSAN, GBUS, MKTG
Goals: This course introduces the fundamentals of market research in order to prepare students to conduct basic research or to be more informed consumers of marketing research services. Content: Major topics include the use of secondary research, research design for surveys, experiments, and focus groups, and both quantitative and qualitative data analysis. Taught: Spring semester Prerequisites: MKTG 3100 (grade of C- or better for said courses), or consent of the instructor. Credits: 4
Burns, Thomas, "MKTG3720-01.Market Research.Sp16.Burns,Thomas" (2016). Syllabi. 1191.