Document Type
Syllabi
School
HSB
Department
MMPA
Course Subject
MKTG
Course Number
3720
Course Section
01
Course Title
Market Research
Academic Term and Year
Spring 2016
Credits
4.00
Area of Study
BSAN, GBUS, MKTG
Course Description
Goals: This course introduces the fundamentals of market research in order to prepare students to conduct basic research or to be more informed consumers of marketing research services. Content: Major topics include the use of secondary research, research design for surveys, experiments, and focus groups, and both quantitative and qualitative data analysis. Taught: Spring semester Prerequisites: MKTG 3100 (grade of C- or better for said courses), or consent of the instructor. Credits: 4
Recommended Citation
Burns, Thomas, "MKTG3720-01.Market Research.Sp16.Burns,Thomas" (2016). Historic Syllabi -- full text access limited to internal Hamline administrative staff only. 1191.
https://digitalcommons.hamline.edu/syllabi/1191