Capstone Project Title
Jana Lo Bello Miller
Integrating behavior change into water conservation efforts is a growing discipline that explores how factors of decision-making can be used to encourage pro-environmental behavior. As water issues of quality and quantity are exacerbated, it is essential to consider the potential of behavioral science as a means to revolutionize traditional approaches to water conservation education and engagement. This capstone project investigates the question: how can behavior change principles be used to engage people in efforts to protect and conserve water? By looking at cognitive foundations, internal and external factors that influence behavior, and particular interventions to encourage water conservation, research shows that impactful behavior change initiatives cater to both the emotional and rational processing of the brain. Through skillfully combining appeals to logic and emotion, behavior change for water conservation becomes possible. The purpose of this capstone project is to create a reinvigorated, engaging member hub webpage for a water-focused nonprofit that embodies behavior change concepts to encourage action for water by integrating social norms into messaging, prioritizing ease of use for the webpage, and evaluating incentives to membership. The goals of this project to enact behavior change for water are threefold: increase water education opportunities, engage members with the nonprofit and the community, and increase an overall sense of community and connection.
Adult Education, Community Engagement, Water Protection, Behavior Change
Erickson, Chyann, "Utilizing Behavior Change Principles to Encourage Community Engagement in Water Protection and Conservation" (2023). School of Education and Leadership Student Capstone Projects. 957.
School of Education Student Capstone Projects