Academic Term and Year
Area of Study
Goals: This course introduces the fundamentals of market research in order to prepare students to conduct basic research or to be more informed consumers of marketing research services. Content: Major topics include the use of secondary research, research design for surveys, experiments, and focus groups, and both quantitative and qualitative data analysis. Taught: Spring semester Prerequisites: MKTG 3100 (grade of C- or better for said courses), or consent of the instructor. Credits: 4 credits
McKeage, Kim, "MKTG3720-01.MarketingResearch.SP15.McKeage,Kim" (2015). Syllabi. 835.