Title

MKTG3100-AC.(AC) Foundations of Marketing.Sp15.Faculty,Augsburg

Faculty Name

Augsburg Faculty

Document Type

Syllabi

School

HSB

Department

ACTC

Course Subject

MKTG

Course Number

3100

Course Section

AC

Course Title

(AC) Foundations of Marketing

Academic Term and Year

Spring 2015

Credits

4.00

Area of Study

ACCT, FIN, GBUS, IBUS, MGMT, MKTG

Course Description

Goals: To understand basic marketing concepts and to apply them to practical marketing problems. Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions. Prerequisites: Grade of C- or better in both ECON 1310 and one statistics course (QMBE 1310 or PSY 1340 or MATH 1200), or consent of the instructor. Credits: 4 credits

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