Managing Global Marketplace
Academic Term and Year
Managers need a background in global environment to function in the international marketplace. We will cover globalization, outsourcing, and discussion of some international trade theory. The discussions of the organization of international business and business operations, such as import-export, global production, and logistics issues will help students understand the planning involved in effectively moving and operating a business in the global marketplace. There will be coverage of ethical issues in the international arena. Materials on cross-cultural negotiations, human resource issues and strategies for entering a specific international market will aid the students in determining what entry strategy may be most effective. Students will be asked to consider a company and/or a product which might be used to plan their entry strategy utilizing the components covered in class for success.
Megits, Nikolay, "MBA8330-S54.ManagingInTheGlobalMarketPlace.SP15.Megits,Nikolay" (2015). Syllabi. 801.