Academic Term and Year
Area of Study
GBUS, IBUS, MKTG
Goals: To provide students with a fundamental understanding of concepts, theories, issues, and practices related to international and global marketing. The course will explore marketing issues in crosscultural perspectives and investigate culturally appropriate global opportunities. The course will also address ethical issues related to market development and explore the managerial implications of these cultural and ethical issues as they relate to the market practice. Content: Global marketing and marketing research, social and cultural environment, political, legal, and financial environment, segmenting and targeting, exporting and importing, product pricing, distribution, and advertising in the global marketplace. Prerequisites: ECON 1320 and MKTG 3100 (grades of C- or better), or consent of instructor. Credits: 4 credits
Burns, Thomas, "MKTG3710-01.InternationalMarketing.F14.Burns,Thomas" (2014). Syllabi. 682.