Document Type
Syllabi
School
HSB
Department
MMPA
Course Subject
GPA
Course Number
8100
Course Section
01
Course Title
Comm. & Marketing Nonprofits
Academic Term and Year
Summer 2014
Credits
4.00
Course Description
This course explores research and marketing techniques used by nonprofits. It examines the importance of long range strategic planning for nonprofit organizations? market development. The course involves students in exercises in brand development and management, audience targeting, development of key messages, and other components of effective communication.
Recommended Citation
Otto, Leah, "GPA8100-01.Comm. & Marketing Nonprofits.Su14.Otto,Leah" (2014). Historic Syllabi -- full text access limited to internal Hamline administrative staff only. 483.
https://digitalcommons.hamline.edu/syllabi/483
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