Document Type

Syllabi

School

HSB

Department

MMPA

Course Subject

MKTG

Course Number

3710

Course Section

01

Course Title

International Marketing

Academic Term and Year

Fall 2013

Credits

4.00

Area of Study

GBUS, IBUS, MKTG

Course Description

Goals: To provide students with a fundamental understanding of concepts, theories, issues, and practices related to international and global marketing. The course will explore marketing issues in crosscultural perspectives and investigate culturally appropriate global opportunities. The course will also address ethical issues related to market development and explore the managerial implications of these cultural and ethical issues as they relate to the market practice. Content: Global marketing and marketing research, social and cultural environment, political, legal, and financial environment, segmenting and targeting, exporting and importing, product pricing, distribution, and advertising in the global marketplace. Prerequisites: ECON 1320 and MKTG 3100, or consent of instructor. Credits: 4 credits

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