Title
COMM3630-01.Persuasion.Sp14.Riley,Thomas
Document Type
Syllabi
School
CLA
Department
COMM
Course Subject
COMM
Course Number
3630
Course Section
01
Course Title
Persuasion
Academic Term and Year
Spring 2014
Credits
4.00
Hamline Plan Letter
W
Area of Study
CSTD
Course Description
Goals: To develop insight into the role of strategic communication in advocating ideas, establishing identification, and influencing policy and people. To learn how to analyze the components of strategic communication and persuasive campaigns in a variety of fields. To apply rhetorical and persuasion theory in creating, analyzing, and critically examining strategic messages. Content: The diverse purposes of strategic communication and the influence of communication environments on strategic communicative choices. Discussion of attitude and behavioral change as influenced by symbolic processes. Critical analysis of persuasive messages and campaigns. How to undertake research and planning in developing communication approaches to a variety of situations. Taught: Annually. Prerequisite: COMM 1100 or COMM 1650 or consent of instructor.
Recommended Citation
Riley, Thomas, "COMM3630-01.Persuasion.Sp14.Riley,Thomas" (2014). Historic Syllabi -- full text access limited to internal Hamline administrative staff only. 2663.
https://digitalcommons.hamline.edu/syllabi/2663