International Marketing Mgmt
Academic Term and Year
This course focuses on practical issues of participating in international markets. We discuss foreign direct investment, joint ventures, licensing and distribution agreements. Topics covered include exporting, supply chains, global human resource management, global marketing, and financial management in international business. We also examine entry strategies for doing business in global markets. The course includes both conceptual frameworks and contemporary applications. Students apply the topics covered by working in groups to develop an international marketing plan to enter a foreign market with a specific product or service
Berkwitz, Robert, "MBA8053-01.International Marketing Mgmt.F13.Berkwitz,Robert" (2013). Syllabi. 259.