Faculty Name

James Hagen

Document Type

Syllabi

School

HSB

Department

MMPA

Course Subject

MKTG

Course Number

3100

Course Section

1

Course Title

Foundations of Marketing

Academic Term and Year

Spring 2017

Credits

4

Area of Study

ACCT, BSAN, FIN, GBEA, GBG, GBUS, IBUS, MGMT

Course Description

Goals: To understand basic marketing concepts and to apply them to practical marketing problems. Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions. Prerequisites: Grade of C- or better in both ECON 1310 and one statistics course (QMBE 1310 or PSY 1340 or MATH 1200), or consent of the instructor. Credits: 4

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