Faculty Name

Gary Jader

Document Type

Syllabi

School

HSB

Department

MMPA

Course Subject

MKTG

Course Number

3100

Course Section

02

Course Title

Foundations of Marketing

Academic Term and Year

Fall 2016

Credits

4.00

Area of Study

ACCT, BSAN, FIN, GBEA, GBG, GBUS, IBUS, MGMT

Course Description

Goals: To understand basic marketing concepts and to apply them to practical marketing problems. Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions. Prerequisites: Grade of C- or better in both ECON 1310 and one statistics course (QMBE 1310 or PSY 1340 or MATH 1200), or consent of the instructor. Credits: 4

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