Document Type
Syllabi
School
HSB
Department
MMPA
Course Subject
MKTG
Course Number
3730
Course Section
01
Course Title
Digital Marketing
Academic Term and Year
Fall 2015
Credits
4.00
Area of Study
MKTG
Course Description
Goals: This course introduces students to digital marketing strategies used within an organization's overall marketing efforts. Content: Digital Marketing studies how organizations use the internet, social media and wireless connectivity to foster customer and constituent engagement to fully develop new and existing markets. Students will identify and evaluate online marketing challenges and opportunities to help an organization be competitive in today's dynamic marketplace. Prerequisite: MKTG 3100 (grade of C- or better), or consent of the instructor Credits: 4
Recommended Citation
Getty, JacQueline, "MKTG3730-01.Digital Marketing.F15.Getty,JacQueline" (2015). Historic Syllabi -- full text access limited to internal Hamline administrative staff only. 1035.
https://digitalcommons.hamline.edu/syllabi/1035