Title

MKTG3720-ST1.(ST) Market Research.F15.Faculty,St Thomas

Faculty Name

St Thomas Faculty

Document Type

Syllabi

School

HSB

Department

ACTC

Course Subject

MKTG

Course Number

3720

Course Section

ST1

Course Title

(ST) Market Research

Academic Term and Year

Fall 2015

Credits

4.00

Area of Study

BSAN, GBUS, MKTG

Course Description

Goals: This course introduces the fundamentals of market research in order to prepare students to conduct basic research or to be more informed consumers of marketing research services. Content: Major topics include the use of secondary research, research design for surveys, experiments, and focus groups, and both quantitative and qualitative data analysis. Taught: Spring semester Prerequisites: MKTG 3100 (grade of C- or better for said courses), or consent of the instructor. Credits: 4

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