Capstone/Dissertation Title

Consumer Based Social Marketing to Effect Environmental Change Using a Municipal Curbside Recycling Program

Term

Summer 8-14-2015

Capstone

Thesis

Degree Name

MAED: NSEE

Primary Advisor/Dissertation Chair

Renee Wonser

Secondary Advisor/Reader One

Jennifer Jordan

Peer-Reviewer/Reader Two

Nancy Lo

Abstract

The purpose of this research is to identify areas that can increase participation in municipal curbside recycling programs using techniques found in Consumer Based Social Marketing (CBSM) literature. This has been done by examining multiple texts on the subject of CBSM, surveying customers to get their feedback and input on current curbside recycling procedures and using some CBSM to pique customer interest. This research will provide baseline information for future efforts to increase recycling rates and other environmentally friendly behavior in a municipal setting.

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